Ask HN: How do you handle marketing as a solo technical founder?

I’ve shipped multiple products over the past few years.

Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing.

Back to coding a new thing.

I know I need marketing help but giving equity to someone I met online feels like a huge risk.

At the same time hiring a paid marketer when you have zero revenue feels just as scary.

And I’m not dancing on TikTok, that’s for sure.

Have any of you actually taken on a marketing co-founder?

What made you say yes to that person specifically?

Was it their track record, the way they pitched, a trial period first?

Comments URL: https://news.ycombinator.com/item?id=47667504 Points: 12 # Comments: 6

原文链接: HackerNews