Alibaba reshuffles AI units into a new ‘Token Hub’ group, led by CEO Eddie Wu

2026.03.16 13:20 The Alibaba Token Hub Business Group brings all the company’s core AI teams and products together under one umbrella. Photo: Reuters Alibaba Group Holding has reshuffled its artificial intelligence operations, creating a new top level business group and placing CEO Eddie Wu Yongming in charge as the AI and e-commerce powerhouse accelerates its push into the emerging token economy. The company said on Monday it had established the Alibaba Token Hub (ATH) Business Group, which brings all its core AI teams and products together under one umbrella. This includes Tongyi Laboratory – the developer of Alibaba’s Qwen series of foundation models – the company’s model-as-a-service business, the Qwen business unit focused on personal AI assistants, a new unit called Wukong responsible for building an AI-embedded enterprise workflow around the Dingtalk workplace suite, and a separate AI Innovation business unit dedicated to speedy exploration of new AI applications and business models. ATH is built around the concept of the token: the fundamental unit of computation and output generated by AI large language models when processing and producing text, images or code. “ATH is built around a single organising mission: create tokens, deliver tokens and apply tokens,” Wu said in an internal letter announcing the establishment. The Hangzhou-headquartered tech giant said the new structure aimed to drive strategic coordination across its AI businesses. Alibaba owns the South China Morning Post. Alibaba’s Tongyi Lab was previously part of Alibaba Cloud, the company’s cloud computing services unit, while the consumer-facing Qwen unit was earlier spun out as a standalone business group and placed alongside other consumer products. The Token Hub group will sit alongside Alibaba Cloud and the company’s e-commerce divisions in the corporate structure, marking the latest organisational overhual as Alibaba moves to keep pace with the fast-changing AI landscape. Alibaba Group Ho

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